Measuring What Really Matters in Modern PR
The Holy Grail of public relations (PR) has always been proving the ROI of quality press coverage. How do you know if the time and investment being put into a…
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Category: Public Relations
Baldwin & Obenauf Named to Inc.’s 2025 Best Workplaces List
BNO earns special recognition for Enduring Impact. Creative agency Baldwin & Obenauf, Inc. (BNO) is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, which honors…
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The Agility Advantage: Why Size Isn’t Everything in Modern Advertising
As Omnicom’s $13.25 billion acquisition of Interpublic Group (IPG) reshapes the advertising landscape, a crucial question emerges: What delivers better value for clients—the vast resources of a global holding company…
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The Virtual Studio—Coming to a Galaxy Near You
Storytelling without limits. With groundbreaking streaming TV series like The Mandalorian gaining popularity, we’ve learned a few lessons from the Hollywood heavy hitters on how to create great video at…
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Integrating Metrics to Boost Brand Experience
Brand strategy and metrics both matter in order to connect with customers. A lot of the aggressive performance marketing to drive lead generation is falling on deaf ears because it…
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BNO is “All In” for Philadelphia’s Post-Pandemic Recovery
Philadelphia, PA, November 15, 2023—Baldwin & Obenauf, Inc. (BNO) announced the intent to renew its Old City, Philadelphia office lease, extending the creative agency’s commitment to the city for the next seven…
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Exponentially Increase Your Brand’s Marketing Results With PR
What is PR and why should it be a part of the marketing mix for your brand? Public relations is fundamentally about building relationships with media and target audiences. PR…
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Amplifying PR Strategy With Data and Digital Insights
Our experts are letting you in on the tools they use to create killer PR strategies that drive impressive results. The Holy Grail of public relations has always been how to…
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