Safe video shoot during COVID-19?
How remote platform OpenReel became part of our production toolkit at Marylands Farm Park. The pandemic created some serious challenges for video production crews, including ours. Let’s face it,…
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Innovate
Marketing in the Fifth Paradigm
Get ready for a tsunami of new technologies. For decades, Mastercard CMO Raja Rajamannar has been fascinated by marketing—from the elements of logos and product design to agents of disruption.…
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The science – and art – of Creative ROI
Creativity has often been called a fickle mistress and famously hard to quantify. So, one session in particular at the recent ANA B2B Virtual Marketing Conference sparked considerable interest among…
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Preparing for a Cookieless Future
It’s the hottest topic in the industry right now, as marketers brace for the declining use of third-party cookies. Apple kicked off the trend last year, blocking the use of…
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Thriving Amidst Chaos
Advertising agencies will be forced to shed 50,000 jobs in 2021; this on the heels of a 66% decrease in overall revenue in 2020. At BNO, it’s now just over…
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2021 SEM Trends
Search Engine Marketing trends to watch in 2021 Despite growing concerns about privacy, tracking visibility, and ad fraud, digital media budgets in the U.S. are expected to grow this year…
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Walking the Talk on Company Culture
At a time when recruiting and retaining top employees is a priority for organizations everywhere, the link between a strong company culture and its bottom line is stronger than ever.…
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The Experience Era
“in these unprecedented times”
There is no shortage of quips and pundits espousing that things will never be the same. We have seen the birth and death of more jargon over the past eight…
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Leveraging your marketing funnel to drive leads in this digital world
There’s no doubt that the events of the past year have brought about pivotal changes. Businesses have needed to transform their digital operations to meet the needs of existing customers…
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Optimize Your Customer Experience with These Chatbot Best Practices
In 2017, millennials became the largest U.S. consumer demographic with an estimated $200 billion in annual buying power. As such, they are reshaping the expectations for customer service. According…
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Masks. Marketing. A movement?
As we continue to confront the challenges of COVID-19, masks have become one of the best ways to mitigate the spread, but also a point of contention for two opposing…
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We’re social distancing. But brands are uniting to bring us together.
Schools are going virtual. Meetings are moving online. And entire businesses are shifting to work-from-home mode. Companies are making fundamental movements in these uncertain times, trying to flatten the curve,…
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Three Marketing Trends to Focus on in 2020
As we move into 2020, new marketing trends are beginning to take the spotlight. At the forefront of all of them is the changing nature of the customer from just…
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The Consumer Attention Span is Fine
When I started writing this blog post, I advocated for brave change–a “slow lane” of content distribution coupled with longer-form advertising. By the time I finished writing the blog, I…
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In A PR Crisis, The Employer Brand Must Go On
For those in talent acquisition, a brand crisis is a juncture, a pivotal moment, and a time for action. Being prepared before a crisis hits is the only insurance policy…
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Best Leadership Advice We Heard at X4
Our minds are filled with inspiration and feelings of empowerment coming out of the Qualtrics 2019 X4 Summit. While we sort through our notes to bring you a taste of…
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Why Customer Experience (CX) Increases Profitability With Leadership in the Driver’s Seat
As a comprehensive customer-centric approach, Customer Experience (CX) goes beyond ensuring your customers receive what they expect, when they expect it. It’s about creating a frictionless experience along the many…
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Amplified SEO Translates to New Contracts for M. Davis & Sons
Focus on long-tail and geographic keywords produces immediate results for fifth-generation, minority-owned fabricator. Client Challenge M. Davis & Sons launched its new website in 2016, excited about the refreshed website’s…
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