Harnessing the Power of AI to Deliver Exceptional CX
With summer shortly drawing to a close, we can confidently say that 2023 is shaping up to be a banner year for exploring artificial intelligence (AI) technology. At BNO, we’re…
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Category: Technology
Exponentially Increase Your Brand’s Marketing Results With PR
What is PR and why should it be a part of the marketing mix for your brand? Public relations is fundamentally about building relationships with media and target audiences. PR…
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Unearthing AI’s Real Potential to Marketers Requires Human Thinking and Creativity
In the rush to get their agency or personal brand associated with the magic “AI” initials, certain pundits and marketers have been waxing either poetic or gloom and doom in…
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Are YOU Ready for the Transition to GA4?
In just a few days, the sun will set on Google’s Universal Analytics (UA) platform and the migration to GA4 will begin. With GA4, organizations can expect privacy-first tracking, enhanced…
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Customer Centricity and Emerging Technology Take Center Stage at Tampa Bay Tech’s poweredUP Event
BNO Attends Annual Event Spotlighting Abundance of Tech Growth Across Tampa Bay. For years, Florida was known as “God’s waiting room,” a state visited primarily for its beaches and lived…
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AI in TA? Here’s why we pinky swear you’re not doomed
Whether it frightens you, delights you, or a little bit of both, AI has made it to the world of Talent Acquisition. BNO attended the IAMPHENOM 2023 conference to see…
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The metaverse:
Like nothing you’ve ever planned for before.
As champions of innovation that delivers better patient care, we thought it important to cover PanAgora’s 2022 Pharma CX Tech Summit, which focused on healthcare technology. Below is part 3…
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Pharma CX Tech Summit:
The net takeaway was unexpected — and we love it.
As champions of innovation that delivers better patient care, we thought it important to cover PanAgora’s 2022 Pharma CX Tech Summit, which focused on healthcare technology. Below is part 1 of…
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Don’t Miss the Target!
Tools for Finding and Reaching Your Audience All marketers are tasked with generating “more” — more exposure, more awareness, more conversions. Dialing in on which customers to target can be…
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Simplifying meaningful decisions inspires your audience to react.
Strategy first, understandable message, strong CX. Life sciences. Fintech. Healthcare technology. Enterprise software. All industries with highly sophisticated and often extremely technical messaging, sales cycles, and customer journeys. All with…
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FinTech Outlook 2022: Know These Top 5 Marketing Trends
If your brand lives in the fintech space, hold onto your virtual wallet. 2022 looks to be another year of industry growth with think tanks predicting continued strides in embedded…
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Transforming the negative into the positive with CX
What do customers want? Ease, convenience, and connection. At BNO, we understand that creating an exceptional experience starts with empathy—and understanding what your customers need and want. Our process…
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Safe video shoot during COVID-19?
How remote platform OpenReel became part of our production toolkit at Marylands Farm Park. The pandemic created some serious challenges for video production crews, including ours. Let’s face it,…
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The science – and art – of Creative ROI
Creativity has often been called a fickle mistress and famously hard to quantify. So, one session in particular at the recent ANA B2B Virtual Marketing Conference sparked considerable interest among…
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Preparing for a Cookieless Future
It’s the hottest topic in the industry right now, as marketers brace for the declining use of third-party cookies. Apple kicked off the trend last year, blocking the use of…
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Disrupt Northern NJ: The Future of Work
BNO had the opportunity to attend Disrupt Northern New Jersey’s semi-annual meetup, hosted by our friends at Logical Design Solutions in Florham Park, NJ (hat tip to VP of Marketing…
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Hello, SXSW
One of the first items I added to my bucket list was "get to SXSW"; this year I was able to finally cross it off. It was my second time…
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Lotsa Love, a bunch of Ethics and plenty of Cannabis
Well, another SxSW Interactive has come and gone. This year’s version seemed to feel a bit like an homage to the sixties. We had politics, we had more Love, we…
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